Updates from November, 2010

  • Jim 3:02 am on November 12, 2010 Permalink  

    Farewell, Dave 

    Dave Niehaus was the voice of the Seattle Mariners since the team’s inception in 1977. He broadcast more than 5,000 games over the course of 34 seasons. His rich baritone, great storytelling ability and infectious love of baseball made him the most beloved personality in the team’s history. He died suddenly on November 10th of a heart attack.

    The outpouring of love and affection for him is remarkable. On call-in shows and online, ordinary fans are paying eloquent tributes to the Northwest’s “voice of summer.” It makes you believe in Walt Whitman’s assertion that there is poetry in each of us. We all felt we knew Dave. The leisurely pace of baseball and the long, slowly unfolding season leaves ample time for chat and storytelling in baseball broadcast booths. We develop deep connections with radio play-by-play announcers like Vin Scully, Mel Allen and their fellow Hall of Famer, Dave Niehaus.

    I knew Dave Niehaus as a fan through the radio. I was also fortunate enough to know Dave personally and professionally. As the long-time agency for the Mariners, we frequently worked with Dave. One of the joys of my career was to write TV and radio scripts for his voice, trying to capture the lyrical magic of baseball. The video below is a commercial the Mariners have run in anticipation of Opening Day each year, welcoming back baseball.

    We’ve made a slight edit, and we offer it up as a tribute to Dave. It was an honor to have worked with him. He was a great talent and a delightful human being. Enjoy his voice, one more time.

     
  • Nat 8:59 pm on October 27, 2010 Permalink  

    Adweek Ad of the Day 

    C+F’s new Symetra Financial work featuring Fred Willard made Adweek’s Ad of the Day today.

    “Interspersed with Willard’s words of wisdom are onscreen supers that note retirement milestones, like the fact that you can start withdrawing from retirement accounts penalty-free at age 59 and a half. None of the information imparted by the onscreen type is earthshaking or in any way exclusive to Symetra. But in tandem with Willard’s amiable presence, it has the effect of giving viewers a feel for the temperament of a company they may be wholly unfamiliar with. Even Willard’s old Jerry Hubbard character probably wouldn’t invest his life savings with Symetra solely on the basis of a video like this, but it does an agreeable job of introducing the company and making viewers curious to learn more.”

    Check out the full writeup at http://www.adweek.com. Check out the work at dontfear65.com.

     
c
compose new post
j
next post/next comment
k
previous post/previous comment
r
reply
e
edit
o
show/hide comments
t
go to top
l
go to login
h
show/hide help
esc
cancel