Ask people if they like advertising and 8 out of 10 will tell you they absolutely hate it.
The other 2 likely work in advertising.
Now ask people if they like the Old Spice Man, the Allstate Mayhem campaign, Nike commercials, Nike Fit (that’s advertising too), the PEMCO campaign, the Washington Lottery flightless birds spot, Skittles advertising weirdness, Larry Bernandez or Leonard the Goldfish (to plug a few of our own) and you’ll likely get a much different response.
Here’s the thing. People hate most advertising. And that means the industry as a whole is failing. It means for every hit there are hundreds of misses.
What are we doing wrong? Better yet, what should advertising look like, sound like, ultimately be?
That’s exactly what we want to know. And so do our friends at Portent here in Seattle. Working together, we’re opening up the conversation to include the very people we’re trying to reach everyday. People like you.
So please tell us what you think. Just use the hashtag #AdvertisingShould on Twitter and help us get better at creating the kind of advertising you won’t hate.
We’ll listen. We promise.
We’re also collecting the responses at advertisingshould.com for everyone to see, and Portent will be analyzing the Tweets for trends and insights.
What’s our angle? To be honest, we don’t have one. There’s no client behind the effort and no money to be made. We just want to find out what people think about this industry that so often thinks the only smart advertising answers come from within our own walls.
Consider yourself officially invited to join the conversation. All you need to do is finish the sentence “#AdvertisingShould…”
We look forward to hearing from you.