I often hear, “Creative isn’t a department, it’s a way of thinking.” I agree that CREATIVITY isn’t owned by one group at C+F, but we definitely have a CREATIVE department. I’m eager to talk about it.
For 15 years I’ve had the privilege of working alongside Jim as Creative Director. It’s been a great run. However, we knew there would come a time for Jim to turn over the Creative Director reins. The question had always been, “Who?”
What a great choice. What I admire most about Mike is his expansive and innovative thinking. From the Seattle Mariners’ Larry Bernandez, REI’s creatively and measurably successful “Out is In,” Seattle Aquarium’s Edwin the Otter eBook, Seattle Convention and Visitors Bureau’s 2 Days in Seattle campaign, and LifeWise’s Boringly Good, Mike has helped our clients’ businesses grow through these big idea campaigns. And, he’s been recognized along the way through the Mercury Award, National Addy, Communication Arts, One Show, OBIE, and AdWeek.
Happily, Jim is still involved.
As Executive Creative Director, we have the opportunity to work with Jim more closely in strategic planning for our clients. Having Jim and Mike leading our creative product is, for us, a dream (creative) team.
Mike is putting together a stellar Creative Department.
Kathleen Grebe is our new ACD/Design Director from Publicis, Adidas and Yankelovich. At Publicis, she worked primarily on T-Mobile and the T-Mobile partnership with the NBA. She’s an obvious talent with great style.
Andy Corbett joins us from Goodby Silverstein & Partners in San Francisco. He produced award winning work for the NBA, Adobe and other high-profile brands. Prior to that, Andy was at AKQA and the Hauser Group. His NBA work is worth viewing and his laid-back demeanor is a welcome respite.
Sitha Ngy comes to C+F with a wealth of experience from global agencies: Fallon, Crispin Porter+Bogusky and Publicis. He’s earned high accolades for campaigns promoting T-Mobile and American Express. His design talent, conceptual skills, and sense of humor are having a significant impact on all of us (for the good, of course).
We’re inspired by Mike’s leadership. We’re energized by Jim’s continued involvement. The excitement to come will be seeing what this Creative Department will create. I’m looking forward to it.