The Blog

by Andrew Gall

Thanks for Everything, Junior

Few people have been tasked with writing an ad about their idol. Their childhood hero. The person responsible for many of their fondest memories growing up.

I have.

This is, in equal parts, the hardest and easiest ad I’ve ever written.

Because it didn’t come from research, strategy, or “reasons to believe.” It came, totally and completely, from the heart.

[Ed. note: Click for the full-sized PDF.]

Thanks for Everything, Junior (print ad)