Today’s working forests play an important role in the green economy and recently, longtime C+F client the Washington Forest Protection Association asked us to help tell that story. They wanted to highlight the industry’s sustainable approach to planting, harvesting and replanting trees for commercial use.
We tapped into the “lumbersexual” trend and created Lance, a comic spokesperson who tells the story of modern forestry with his own unique perspective. (As luck would have it, “lumbersexual” was recently added to the 2016 Oxford English Dictionary.)
Check out the video above and let us know what you think on Twitter. And if you want to learn more about working forests and forestry, head over to the Washington Forest Protection Association’s website.