The Blog

by Jim Copacino

The Silent Genius of Marshawn Lynch

Christian Petersen/Getty Images
Christian Petersen/Getty ImagesNow that the last tatters of Patriot blue-and-red confetti have been swept from the field at University of Phoenix Stadium, let’s look back on the media circus surrounding the Super Bowl.

The two-week period prior to the big game exposes the worst aspect of contemporary journalism—as thousands of correspondents from hundreds of media outlets work tirelessly to manufacture news that does not exist. This includes the intense coverage of Marshawn Lynch shunning intense coverage.

The Seahawks raging bull of a running back performed a brilliant act of performance art and social commentary: He made news by refusing to make news. In doing so, he held a mirror up to the media hordes that peppered him with countless questions that had the weight and importance of a Skittle. His refusal to respond meaningfully sent a powerful message:

“Don’t you have anything better to do than create insipid stories about things that don’t matter?”

Thanks, Marshawn. You reminded all of us in the communications industry of the rapidly narrowing gap between fluff and content.