The Blog

by Calvin Grover

3 Social Trends to Watch

New trends in social emerge all the time. Here are a few things to keep an eye on in 2015: in-feed video, Tweetstorms, and Revine for Revine.

In-feed Video

If you haven’t noticed, there has been an ongoing war between Facebook and Twitter over in-feed video.

One of first punches in this fight was thrown when Twitter released Vine, only to be countered with Facebook’s adding of a video feature to Instagram. But third-party app integration simply wasn’t enough, even if apps integrated were owned by their respective parent social network.

With addition of auto-play video and other optimizations to their platform, Facebook has become a juggernaut in the online video space. They are generating billions of video views every day—65% of which are coming from mobile—and that means creators in the video space should be considering Facebook as major player, even in the same breath as YouTube (gasp!).

But Twitter isn’t going to let Facebook and YouTube win without a fight. They’ve answered the call with promoted video for advertisers, GIF integration, and “docking” video cards that allow users to continue browsing content (there is also a similar experience for audio for SoundCloud and iTunes content).

And now there are rumblings that Twitter is gearing up to let the common Tweep upload videos natively up to 20 seconds in length (brands could get up to 10 minutes).

What this all boils down to is that online video is a hot commodity and Facebook and Twitter are not content with letting YouTube reap all the benefits.

Tweetstorms

A tweetstorm uses Twitter’s reply UX to chain multiple tweets together. Made popular by venture capitalist Marc Andreesen (@pmarca) and other tech leaders, this clever use of Twitter UX allows users to create mini “native” blog posts on Twitter by replying to one’s own tweets in rapid succession.

storm1

Often numbered for clarity, e.g. “1/ this” then “2/ that” then “3/ the other”, these have become a way to pseudo-extend the character count on twitter. While the process is not too complicated, a poorly executed tweetstorm can leave people thinking:

So if you don’t want to use the Twitter interface itself or want help in storming, here are some tools to get started:

Revine for Revine

Revine for Revine is a simple, yet controversial concept on the fast growing short-form video platform Vine: accounts exchange followers by agreeing to share each other’s vines frequently. While the “soul-skater” types shun this practice vehemently, many Vine pros (re: sponsored viners) have this tactic at the top of their marketing playbook.

When Vine really started to take off, the most popular vines and accounts were due to “Supervines”, Vines featuring multiple accounts with large followings working together to create content , typically tagging the the other accounts involved.

As followers—and brand $$$—accrued, many popular viners began to just revine each other’s content rather than collaborate to create something new.

The benefit? Spread your content further with minimal effort (gaining more views and followers, increasing your value to brand advertisers).

The drawback? The same or old content keeps resurfacing and new creativity is stifled by cluttered feeds.

 

“bae” (Bonus!)

bae = before anything else.

Used to describe endearment towards a person—or increasingly anything— “bae” caught fire over the past year, so much so that it has been added to the infamous annual list of banished words (though that will hardly stop anyone from using it).

For some laughs and evidence of how “bae” has gone from teen to mainstream, check out @BrandsSayingBae.