The Blog

by Mike Hayward

Is Richard Sherman hated or loved? has the answer.

The loudest voices say everyone’s against him. But does big data agree? We used our soon-to-be patented Fieldscape™ technology, which analyzes Tweets worldwide to detect social sentiment, to find out what the public really thinks about Seattle’s new favorite son.

We used a database of more than 5,000 negative terms and 2,000 positive terms to analyze and categorize roughly 650,000 Tweets (and counting). Visit to get day-by-day results since the infamous post-game rant, and see sample Tweets from haters, believers and Richard Sherman himself.

Go Hawks.