The Blog

by Jim Copacino

The C+F Top Ten

It’s the time of year for Top Ten Lists: movies, books, albums, even Republican debate bloopers. In this Lettermanesque spirit, we present the Copacino+Fujikado Top Ten Moments—the news and events that made 2011 a memorable year for us.

#1: Bernandez Mania
In March, we introduced a Mariners commercial about Felix Hernandez’s alter ego “Larry Bernandez.” The creators, Mike Hayward and Kurt Reifschneider, knew they had a fun spot, but nothing prepared us for the frenzy that followed. Larry went viral—a Facebook Page, Twitter account, a Bobblehead Night, and scores of lookalikes at the ballpark. Advertising is fun when it turns into pop culture.

#2: Kickball Kingpins
C+F won the citywide Co-Ed Kickball League Championship with a thrilling come from behind victory in the final game. The champagne flowed freely in the post-game celebration—which lasted several days.

#3: World Visionaries
In June, we were awarded a major assignment from World Vision, the global humanitarian organization with headquarters in Federal Way, Washington. We created two compelling TV campaigns, encouraging viewers to sponsor poor children in emerging countries.

#4: St. Paddy’s Day Part-ay
Our erstwhile interns, Peter Orr and Cliff McLoe threw a St. Patrick’s Day party that included leprechauns, an Irish feast and a wee-bit o’ the grain. For an Italian-Japanese agency, we did Irish pretty well.

#5: LifeWise Outdoor Prompts 911 Call
We created a large downtown mural for our “Boringly Good” LifeWise campaign that featured a dummy, dangling from a harness, to simulate his “painting” the message. The dummy was installed at a bit of an angle, prompting a concerned citizen to call 911 and report a “lifeless man” dangling from a downtown building. That’s Lifewise, sir, not lifeless.

#6. Responsive Design
We introduced responsive design to our agency website. This is a new technology that allows web content to automatically configure to any browser—whether on a computer, tablet or smart phone. The result? A better user experience across all platforms. We’re pretty good at this—call us if you want us to build responsive web site for you.

#7. Taking Our Pulse
The first annual American Marketing Association Pulse Awards were held in Seattle and C+F was a big winner—with recognition in multiple categories for clients Symetra, LifeWise and the Seattle Mariners.

#8. Ping Pong Pandemonium
The paddles were scorching all year long at the agency Ping Pong table. Shawn Herron is the reigning champ, but a group of hungry young upstarts are challenging for the crown.

#9. Selling Seattle
In the fall, we were named agency of record for Seattle’s Convention and Visitors Bureau. To generate holiday tourism, we created the Seattle Snow Mobile—a glass truck featuring a holiday cityscape complete with falling snow. The Snow Mobile toured Spokane, Portland and Vancouver, B.C. with brand ambassadors singing the praises of a holiday getaway to Seattle.

#10. Let it glow, let it glow, let it glow
How’s this for a bright idea: We created one of the largest blacklight posters ever to promote the Seattle Aquarium’s glow-in-the-dark jellyfish. Check it out for yourself: Moon Jellies Video

Thanks to all of our fantastic clients, vendors, staff and friends who made 2011 a year to remember. Let the 2012 fun begin! Happy New Year.

C+F Top Ten