Are you talkin’ to me? – What we say by optimizing our web campaigns for mobile.

There is a restless energy around mobile web marketing these days. The statistics keep piling up that tell us that there is a radical shift towards access to the web via mobile devices, yet 70% of companies aren’t designing their websites for a mobile audience.

According to the latest statistics, 35% of adults in the U.S. now own smartphones. And in case you think this number might be reaching, Nielsen has put this number at almost two out of three (62%) for adults between 24 and 35 years of age.

So, what kind of experience is a mobile audience having when it visits a website that is designed to be viewed with a 21″+ LCD?

I like to imagine these people, like De Niro in Taxi Driver, night after night, cruising the non-mobile optimized net. Disenfranchised. Pressure building…

You talkin’ to me…ARE YOU TALKIN’ TO ME?

Here is a brand that would not take it anymore…

We launched the mobile optimized version of Boringlygood.com last week. The new site uses a Responsive Design approach to display for all formats—Including tablet and smartphone.

All site content, assets and layouts are optimized for the desktop, tablet or smartphone, ensuring a quick download and the best experience for Lifewise/Boringlygood customers.

It’s a mobile and tablet web experience that is befitting the time, effort and expense of the Boringly Good campaign. It’s a thoughtful commitment to speaking to our users, wherever they may be, in a way that reflects positively on the brand.

And I like to think that visitors that come to the site, whether at their desk, walking around town, or on their iPad at a café will notice:
Yes…We are talking to YOU.