- • There are more than 250 million active users currently accessing Facebook through their mobile devices.
- • People that use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.
- • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
These stats underscore the need for brands to take a write once/publish everywhere approach to web content. If we use Facebook as a bellwether, 33% of the potential audience is consuming content on mobile. If marketers want to meet this opportunity, they will need a cross-platform content strategy that delivers users to a responsive, empathetically-designed web presence. We will be writing more on responsive design in the coming weeks.